2 October 2024 – Red is a colour people feel a strong connection to. Historically, red symbolises power. In the West, it is often associated with love, while in the East, its links lie with good fortune.  For car buyers, red is one of the most popular chromatic colours, with a total market share of 7.5% in the UK[1].  

The new, easy-to-use red mixing tint, Permahyd^® Mixing Colour WT112 Magic Red from Spies Hecker, provides uncomplicated help for refinishers’ daily challenges. The new hybrid mixing tint, which can be used with both Permahyd Hi-TEC and Permahyd 280 Basecoats, comes in convenient 100ml bottles made from 50% recycled plastic.

Jason Hopkins, United Kingdom and Ireland Country Manager Axalta / U-POL, says, “Permahyd Mixing Colour WT112 Magic Red is easy to apply, delivers excellent results and will help refinishers repair many current popular OEM red effect colours, simply and quickly.”

Permahyd Mixing Colour WT112 Magic Red has a very good hiding power, is highly chromatic and coupled with a red to dark red colour flop delivers a distinctive effect pigment. It has been formulated to match OEM colours such as Audi’s LZ3C Sevilla Red and Kia’s DWR Dawning Red.

The formulas for Permahyd Mixing Colour WT112 Magic Red are now available in Phoenix, the Spies Hecker colour software. For more information about Spies Hecker, please visit www.spieshecker.co.uk or contact the local Spies Hecker distributor.

[1] https://www.smmt.co.uk/2024/01/more-motorists-go-green-but-grey-is-still-the-colour-of-choice/